Cornerstone Home Care: Healthcare Service Digital Platform

Freelance - December 2023
Cornerstone Home Care preview

Cornerstone Home Care: Healthcare Service Digital Platform

Cornerstone Home Care Agency needed a professional online presence to market their services and stand out in a competitive healthcare landscape. I developed a comprehensive marketing website using React, TypeScript, and Vite, with Tailwind CSS providing consistent styling throughout the platform. The website focuses on showcasing their home care services while providing streamlined communication channels through integrated appointment scheduling and contact forms.

The platform addresses the agency's need for effective digital marketing and simplified client communication. By integrating EmailJS, the website allows potential clients to easily request information or schedule consultations, with all form submissions delivered directly to the agency's email inbox without requiring complex backend infrastructure.

Cornerstone Home Care website screenshot

Key Features and Innovations

  • Service Catalog: Comprehensive presentation of care services with detailed descriptions
  • Appointment Scheduling: Integrated form for requesting care consultations
  • Contact Management: Direct communication channel for inquiries and feedback
  • Responsive Design: Mobile-first approach ensuring perfect display across all devices
  • Performance Optimization: Fast loading times and smooth navigation experience
  • Accessibility Focus: WCAG-compliant implementation for inclusive user experience

Technical Challenges and Solutions

The project presented several technical challenges that required creative solutions:

Tailwind CSS Implementation

Using Tailwind for consistent, maintainable styling across the platform:

// Component using Tailwind CSS exclusively
const ServiceCard = () => {
  return (
    <div className="rounded-lg border border-gray-100 shadow-md transition-all duration-300 hover:-translate-y-1 hover:shadow-xl">
      {/* children */}
    </div>
  )
}

EmailJS Form Integration

Setting up a reliable form submission system using EmailJS:

// Contact form submission handler
const handleSubmit = async (values) => {
  try {
    await emailjs.send(
      'service_cornerstone',
      'template_contact',
      values,
      'user_publicKey123',
    )
  } catch (error) {
    /* handle error */
  }
}

Client Collaboration Process

Working with the home care agency involved:

  • Service Mapping: Detailed documentation of service offerings and specializations
  • Care Philosophy: Capturing and communicating the agency's unique approach to home care
  • Content Development: Creating compelling service descriptions and value propositions
  • Usability Testing: Involving agency staff in testing the appointment flow

User Experience Enhancement

Client feedback led to several refinements:

"Our new website has completely transformed how potential clients find and contact us. The appointment scheduling feature has significantly reduced phone tag and streamlined our intake process." - Cornerstone Administrator

Business Impact

Since launching the platform, Cornerstone Home Care has seen:

  • 35% increase in new client inquiries
  • Reduced administrative workload through streamlined form management
  • Improved market positioning with professional online presence
  • Enhanced client experience with easy access to information and services

Future Development Plans

Potential enhancements for future iterations include:

  1. Staff Portal: Secure area for employee schedules and communication
  2. Service Area Map: Interactive visualization of coverage areas
  3. Client Testimonial Submission: Direct submission of reviews and feedback
  4. Blog/Resources Section: Educational content for families and caregivers

Live Project

Visit the website: Cornerstone Home Care Website

Note: This project illustrates how effective digital marketing can help healthcare services reach their target audience. By focusing on clear communication of services and creating streamlined inquiry channels, we helped Cornerstone improve their client acquisition process while establishing a professional online presence that builds trust with potential clients.